Momentum in Motion: Limerick Buyers look beyond Postcodes

Limerick’s property market is undergoing a transformation—some of which is clearly visible, while other shifts are more subtle and easily overlooked. Yet for those of us on the ground every day, these changes are unmistakable: buyer behaviour is evolving, demand is expanding in new directions, and sellers are already in a market full of possibility—but also fresh complexity. 

New Demand, New Dynamics 

Beyond the traditionally sought-after locations, there is growing interest in property on the city’s northside and southwest. These areas, often shaped by strong local ties and a history of multigenerational ownership, are now being reconsidered by a broader mix of buyers—primarily driven by more affordable prices. While price remains a primary factor, buyers are also drawn by space, community, and long-term livability—anchored by a growing confidence in Limerick’s economic development and investment. We’re seeing people look past old perceptions, with strong buyer appetite for property that offers value and lifestyle – regardless of Eircode. 

While first-time buyers have been increasingly active in the apartment sector—particularly while investors were sidelined due to RPZ (Rent Pressure Zone) limitations—the appeal of owning a house remains strong. The availability of comparatively lower-priced houses in these emerging areas has given many buyers a welcome foothold. 

Investor Exit: A Door Opens—For Now 

This opening, however, may prove temporary.  As housing demand grows, there is renewed discussion around incentivising investors to return to the market—something the rental sector urgently needs. Yet this could also reignite competition in more accessible price ranges, placing further pressure on buyers who had only recently gained traction. 

“We’re seeing people look past old perceptions, with strong buyer appetite for property that offers value and lifestyle – regardless of Eircode” – Helen McCormack

Strength Across the Spectrum 

The momentum isn’t limited to entry-level or mid-range properties. Limerick’s luxury market—particularly homes priced above €500,000 – €1m in areas like the Ennis Road, Castletroy, and Adare—is showing strong activity. Whether it’s returning professionals or those trading up, there is an appetite for high-quality, energy-efficient homes that offer lifestyle and space. 
 
Buyers at this level are focused and ready to act when the right opportunity arises—especially if the property delivers on finish, privacy, and long-term value. 

Strategic Selling in a Shifting Market 

In today’s evolving market, sellers who understand buyer expectations and prepare with purpose can unlock greater value.  At Helen McCormack Estate Agents, our SELLWISE Strategy is a proven framework designed to support sellers through every stage of the process. It’s built around practical steps including: 

  • Positioning the Property and the Area: Correct pricing and tailored presentation aligned with current buyer motivations. 
  • Investing in Energy Efficiency: Highlighting features that appeal to today’s energy-conscious buyers. 
  • Legal and Financial Preparation: Ensuring compliance and documentation are in place early for a seamless sale. 

To explore how SELLWISE can support your next move, download our full guide at www.mcea.ie/sellwise-contact, or get in touch to discuss.